Meet the Board

Adrian has worked for over 30 years in the area of international communication, as a trainer, consultant, writer of training materials and trainer trainer. He has lived and worked in France, Portugal, Belgium and Spain, and runs his own training and consulting company LTS training and Consulting, based in Bath. Adrian sees his primary role at SIETAR UK as an ambassador to convince trainers and would-be trainers of the benefits of being part of the SIETAR network both in terms of what they can learn and what they can share with others.

Bill is the Managing Consultant of East Asia Business, a niche consultancy specialising in helping Western and East Asian managers work together more effectively. He is a consultant, coach, researcher, trainer and speaker with 30 years’ international experience.

Agnes is an experienced intercultural business coach, trainer and facilitator, with a Norwegian and South-African background. She is regularly leads workshops at the Norwegian School of Economics and is a Board member of the Norwegian-British Chamber of Commerce. Agnes holds an MSc in business administration and has qualifications in comparative politics, psychology and teaching. She is licensed to deliver The International Profiler (TIP) and International Preferences Indicator (IPI) from Worldwork.

Johanna is a global business consultant with focus on inclusion & diversity, communication & culture, and learning & development. After spending 6 years at Willis Towers Watson delivering global projects to FTSE 100 clients, she now advises corporates and public organisations on responsible business, working for Business In The Community. Johanna holds an MSc with distinction in Intercultural Business Communication from Edinburgh Napier University and speaks five languages – guess which ones.

Katharina is an Assistant Professor at the University of Warwick in Applied Linguistics with experience in intercultural training and development. Her research interests focus on the acculturation of host community nationals towards multicultural societies, Universities and workplaces. She has an MSc and PhD in Cross-Cultural Psychology and has worked in the USA, Belgium, Germany and the UK.

Felicia has pursued an international career in branding working for global communication agencies such as Ogilvy and Dentsu. Her work took her from her native Austria to France, the U.S. and eventually to China, where she spent 13 years and specialized in strategic planning and consumer insights. Currently based in London, Felicia helps brands and companies understand the Chinese consumer through cultural insight research and achieve effective business objectives through cross-cultural communication training. She has worked extensively with HR teams, delivered business skills courses as well as global mobility workshops including to youth. She has experience across a number of sectors such as automobile, luxury, cosmetics, retail and fast moving consumer goods.

Born and raised in Saudi Arabia, Faeza Afzal is a Bangladeshi-Canadian who studied Economics and Management at the University of Oxford and now works at The London School Group. Her career has spanned multiple cities and sectors including school administration in Jeddah, higher education recruitment and online media marketing in Toronto, as well as banking, events and intercultural training in London. Her diverse background allows her to bring an international perspective to her professional roles and she enjoys learning about new cultures and sharing about her international experiences.

Seiji is a digital learning designer/developer and intercultural trainer with a focus on seeking a better way to connect people, cultures and technologies. After living outside of Japan for 10 years and obtaining an MA in Intercultural Communication, he decided to experiment, becoming a Japanese salaryman himself in order to observe and analyse the deeply rooted distinctive culture. He has worked as an IT consultant, HR Manager and has a great interest in Language and Personality.