Venue: Norwegian YWCA, 52 Holland Park, London, W11 3RS. Time: 6:15pm – 21:00pm. Continued networking at The Castle pub.
Culture Buff Games are interactive cartoon games that teach people about country specific cultural values in a way that is fun and engaging. Lucy Fogarty, CEO of Culture Buff Games and Mei Wells, Chinese cultural trainer will demo Culture Buff Games China, You will learn how interactive cartoon games could be incorporated into your training
Venue: London School of International Communication, 15 Holland Park Gardens, London, W14 8DZ
The talk will give greater understanding of how cross-cultural knowledge could help brand communication and marketing, with specific examples from the food industry. We will look at how global trends influence local cultures, how local cultures find their place in global trends and where cultural insight comes in to make this possible… For example, how does one sell chocolate in China? How does a local food like Falafel become globally accepted ? Cultural insight experts Felicia Schwartz and Serdar Paktin will share some thoughts and cases.
Felicia Schwartz is a former Agency strategic planner who specialises in cultural consumer insight and cross cultural communication. She spent 13 years in China. Serdar Paktin is a creative strategist and semiotician who specialises in creating meanings, cultural insight and brand positioning. He is an expert on Turkey and the MENA region.
SIETAR UK’s traditional Merry Season drinks are hosted by the London School of International Communication. 15 Holland Park Gardens, London, W14 8DZ Members go free!
Our main purpose is to build a strong network of intercultural practitioners in the UK with activities ranging from conferences, professional development, networking events, and job offers.
As a not-for-profit organisation, we’re solely run by a Board of volunteers who are experienced in and passionate about everything intercultural.
We’re always looking for an extra pair of hands to help SIETAR UK grow. If you want to join the team, share an idea or write a blog for us, then drop us a note.
+ discounted or free SIETAR UK events
+ work, training and recruiting opportunities
+ regular networking opportunities
+ discounts on SIETAR events worldwide
+ opportunities to participate in special interest groups
+ a chance to share experiences and best practices
+ 15% discount on the Country Navigator Licensing Affiliate Programme
+ 10% discount on cultureQs accreditation programmes
+ 10% discount on WorldWork’s assessments
+ Buy one get one free at Culture Buff Games
Sign up via our membership form.
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We’re always looking for an extra pair of hands to help SIETAR UK grow.
If you want to join the team, share an idea or write a blog for us, then drop us a note.