Director of Corporate Relations
Felicia has pursued an international career in branding working for global communication agencies such as Ogilvy and Dentsu. Her work took her from her native Austria to France, the U.S. and eventually to China, where she spent 13 years and specialized in strategic planning and consumer insights. Currently based in London, Felicia helps brands and companies understand the Chinese consumer through cultural insight research and achieve effective business objectives through cross-cultural communication training. She has worked extensively with HR teams, delivered business skills courses as well as global mobility workshops including to youth. She has experience across a number of sectors such as automobile, luxury, cosmetics, retail and fast moving consumer goods.